Do I need to advertise on the internet?
On average, it costs $60.00 to acquire a customer by email. It's $70.00 through direct mail. By contrast, it takes only an average of $8.50 to gain a customer through search advertising. (Piper Jaffray & Co.; The New eCommerce Decade. The Age of Micro Targeting. 2006)
Websites are the most overlooked, yet most economical, vehicle of advertising for local, owner-operated businesses. Every retailer needs one. Also, every wholesale company needs one. Every business listed in yesterday's Yellow Pages needs to also be available on the internet today--it's where your customers expect to find you.
Properly constructed, a website allows your prospects to gather the information they need from the privacy of their own computer monitors. What are the questions your salespeople answer virtually every day? And how, exactly, would your best salesperson phrase those answers on his or her best day? This is the information that needs to be available 24/7 on your site.
People shop on the internet for many reasons. It's private and they gather all the facts before they put themselves in a position where they'll likely be asked to answer questions. Forty-nine percent of your customers strongly prefer to know what they're coming to buy before they walk in your door. Your target market will appreciate an informative site that functions as an expert salesperson during all those hours you're not open for business.
Your existing customers are already online. If you ask a crowd of people, "How many of you have used a search engine within the past seven days to research a product or service that you were considering purchasing?" You will find it's never less than 85 to 90 percent of the crowd.
Websites have become a primary tool to reach out to the millions across the globe. In the past, the customers visited stores and collected information. Now, consumers look for information on the Internet. We can search various websites, check out products and compare prices of companies more easily and quickly.
Construct your website to have a compelling impact on the consumers mind. A website that speaks about your company, its history, management, location (preferably with maps), specials, coupons, products and services are the main subjects your website should address. Paying attention to these facets, your website will be attractive to web shoppers; potential customers for your business!
Websites are the most overlooked, yet most economical, vehicle of advertising for local, owner-operated businesses. Every retailer needs one. Also, every wholesale company needs one. Every business listed in yesterday's Yellow Pages needs to also be available on the internet today--it's where your customers expect to find you.
Properly constructed, a website allows your prospects to gather the information they need from the privacy of their own computer monitors. What are the questions your salespeople answer virtually every day? And how, exactly, would your best salesperson phrase those answers on his or her best day? This is the information that needs to be available 24/7 on your site.
People shop on the internet for many reasons. It's private and they gather all the facts before they put themselves in a position where they'll likely be asked to answer questions. Forty-nine percent of your customers strongly prefer to know what they're coming to buy before they walk in your door. Your target market will appreciate an informative site that functions as an expert salesperson during all those hours you're not open for business.
Your existing customers are already online. If you ask a crowd of people, "How many of you have used a search engine within the past seven days to research a product or service that you were considering purchasing?" You will find it's never less than 85 to 90 percent of the crowd.
Websites have become a primary tool to reach out to the millions across the globe. In the past, the customers visited stores and collected information. Now, consumers look for information on the Internet. We can search various websites, check out products and compare prices of companies more easily and quickly.
Construct your website to have a compelling impact on the consumers mind. A website that speaks about your company, its history, management, location (preferably with maps), specials, coupons, products and services are the main subjects your website should address. Paying attention to these facets, your website will be attractive to web shoppers; potential customers for your business!
